
Welcome to the official insigne type design studio blog. The latest information about our upcoming typefaces and articles about type design, typography, graphic design, small business and advertising.
Wednesday, January 31, 2007
Aviano Titling Initial Characters

Tuesday, January 30, 2007
Chennai Released

Monday, January 29, 2007
Great Design Links
Sunday, January 28, 2007
Microsoft Expression
If you are looking to save some money, and you use a PC, you should download Visual Web Developer. You can do some very advanced stuff with this program, and the interface is very much like Expressions. The price is right: free! However, Expression is more intuitive in how it handles CSS.
It’s very interesting how Microsoft is starting to head into Adobe’s turf. Microsoft is working on equivalents to everything in Adobe’s product line. My long term bet is on Microsoft.
Saturday, January 27, 2007
Milton Glaser
Back on track. Here are some very interesting statements, particularly regarding style, made by Mr. Glaser when he spoke at BYU. These comments were recorded by John Dilworth, whose blog I just stumbled across on accident. I had some comments, but I felt that Milton’s words by themselves were perfect, and anything I wrote detracted from the message.
On not developing a unique style: “If people know what you do, they have power over you.”
On style: “I fear arriving at a level of competence (in a specific style) and then being doomed to repeat it forever.”
On intuition: “Our intuition is smarter than our intellect.”
On drawing: “(exercising your drawing skills once a week is) much better than going to the gym.”
On words: “Words are images.”
On art: “fine art is art that has had the impurities removed.” “fine art is art that is created purely with the intent of producing a spiritual effect on the viewer.”
On learning: “(The greatest achievement of my life) has been being able to wake up learn something new each day.”
Friday, January 26, 2007
Chennai Refined Characters

Due to the rounded forms, there was more difficulty than normal getting characters not to “float” above the baseline. I think I have the baseline float worked out better.
I made a decision that the more simplified forms will be the dominant ones. To get to the more traditional forms you will have to turn OpenType swash on. How does everyone feel about that? Please ignore the temporary spacing. I’m primarily looking for letterform comments.
Thursday, January 25, 2007
Locksit
Via TypeForYou. A lot of great material on this blog, updated very regularly.
Wednesday, January 24, 2007
Chennai Initial Characters
This one will be slightly wider than most sans serif faces, but not too much. The endings will be rounded, a recent design trend that has been catching on. I noticed t-mobile has started using VAG rounded here in the states and that got the wheels turning. GE commissioned their own face, using VAG rounded as the base. What is unique about Chennai, as it is tentatively titled, is by using the OpenType stylistic alternates you can change how the face looks. I have always incorporated stylistic alternates in my typefaces, but they work especially well for this typeface. You can see an example above. For example, you could use the more simplified version for headings, but the alternate for text. To be honest, I haven’t decided which version will be dominant.
More on the GE branding.
Tuesday, January 23, 2007
Koelle Ornaments

There are 145 highly detailed illustrations in the entire pack, separated into four different fonts. These illustrations can be resized without any loss of quality, and can be easily converted to outlines and modified. Some of the ornaments have a Christian theme, while others are more generic.
To view what ornaments are available and the keys they map to, please view the sample pdf. The sample .pdf is an excellent reference guide, and we encourage you to print it out to quickly refer to your favorite ornaments.
Monday, January 22, 2007
The Long Tail
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
I recently stumbled across a business/statistics term I hadn’t heard of before; the long tail. It was just recently coined by Chris Anderson in 2004. On the supply curve, it is the products that are out of range of the sweet spot or the most popular products. In the future to survive, businesses will have to offer more choices to their customers and become specialized, essentially flattening the demand curve. The internet has allowed the chance for more specialized products to be distributed at affordable prices. In a bookstore you only have so much space for your product; Amazon has unlimited space. In the type design world, smaller foundries are essential to this process, offering more and more choices and specialization. Don’t let anyone tell you we have enough fonts.
Wired article
Wikipedia article
Sunday, January 21, 2007
Soviet Bus Stops
The central committee, in their wisdom, decided that birds were a must, roofs were optional.
Vladimir, enough paint. Lets just stand these two concrete slabs on end and call it a day.
Is it an overpass or some sort of Soviet skate park? In all fairness, I actually like this one.
Doubles as a kiln.

Nice composition. Not sure how the guy riding the bike really works with the geometric thing they have going on here, but hey. Maybe the artist just really liked those old-timey bikes.
Saturday, January 20, 2007
Lexus LF-A
This week, we have the Lexus LF-A. Most of the time, if find Lexus and Acura design rather passe in comparison to BMW, but the Lexus LF-A concept looks very interesting indeed. Have a look.
Friday, January 19, 2007
Koelle Illustrations
These illustrations are so detailed, when I try to compile the font as OpenType FontLab crashes! Thankfully, TrueType has no such problem, and both Macs and PCs can use the format. To give you a taste of what is to come, here are a few of my favorite “icons” that will be available in dingbat-like format. Some of them have a Christian theme, and some are more generic so I will be separating the two into their own typefaces. The Christian themed one should come in handy for church groups, and as you can see the generic ones work great just standing alone.
Thursday, January 18, 2007
Lorelei Released
Insigne is pleased to announce that Lorelei is now available for purchase. Lorelei is an exuberant and bouncy script. The ink seems to be slathered onto the surface in a casual and spontaneous manner, making for a flowing and feminine script that is perfect for invitations or greeting cards. The script also contains a large number of OpenType alternates and ligatures to extend the impulsive nature of the lettering. Lorelei is named for a young German maiden that supposedly threw herself into the Rhine. For more information and purchase options, please visit insigne.
Tuesday, January 16, 2007
Colour Palettes
I must admit that color usage is a bit of a weakness for me. So says my graduate review, although that may have had more to do with the Epson printer I was using. I also was using generic Ebay cartridges, which was pretty brain dead. The prices Epson charged for ink were horrendous. I recall a photography student telling me that one of his professors did the math and came out that that Epson ink is literally more expensive than liquid gold; one reason I am a proud owner of a Canon i9900.
Now days when it comes to picking out a color palette, I immediately head for the Pantone color recommendations. You can download the latest at Fashion Trendsetter. They also have palettes from other sources, but I feel the Pantone ones are best.
Now I see there is a new tool online from Adobe. It’s entirely free, it’s flash based, and helps you develop color palettes quickly. It also allows you to share them with the community in real time. It’s called Kuler, and it’s my new one stop shop for color palettes. Check it out. Another great resource is ColourLovers, but their palettes are bit to avant-guard for me.
And if I lived in the UK I could color the cool way. Most of this colourful stuff comes via TypeForYou. Also, you may have noticed, I have implemented Snap previews for hyperlinks. Enjoy!
Sunday, January 14, 2007
The Protection of Creativity
It amazes me that designers, people who sell their intellectual property to make a living, would jump all over a company that wants to protect its business by protecting its product. Maybe Letterhead’s method isn’t foolproof (from the designer standpoint, it sounds like it has some major issues), but I commend them for taking the first step. The real solution here is that Adobe/Microsoft/Apple need to get together and extend the OpenType scheme to have some sort of native DRM so that designers can protect their work from criminals that justify stealing with “I didn’t decrease their sales, so its ok.” and other pathetic excuses for their inherent lack of morals. It’s saddening to see this in the creative community.
I recently received a book from my sister, named“The World is Flat.” It confirms what I have believed for some time. America’s role in the world is to create new and innovative products. Our main exports are weapons and entertainment, essentially products born from creative problem solving. We don’t do cars all that well, but we make some ripping airplanes. Senator Feinstein, being from the state that is host to Hollywood and all, is supporting a bill called S.256, the PERFORM Act. It is a step in right direction for protecting digital music. Will it work? Probably not. There are too many ways to bypass DRM systems, but it is a step in the right direction. It sends a stronger message. Even through digital property is easy to steal, it is still not right. Some “evildoers” (I say that partially in jest) have created a site to urge senators to reject this bill. I have a different idea in mind. Using their website mechanisms, you can draft a letter urging your senators to confirm this bill. Here is a brief little letter I have composed. If you would like, please use it as a base for your own letter.
As a constituent and creator of digital content, I urge you to CONFIRM the perform act. Those that oppose this bill are essentially asking Congress to put a stamp of approval on their illegal activities. America needs its creatives and entrepreneurs now more than ever. Rejecting this bill would cripple the creation of digital content of all kinds and cause innovation to be stifled. I find it shameful that some persons have created a website to convince Congress not to confirm this bill. Please send a strong message that stealing for content creators of all kinds is illegal and immoral.
I would love to see DRM incorporated into typefaces by Microsoft/Adobe/Apple. I plan to push for this as much as I can. Lets see if the system works.
Saturday, January 13, 2007
Adrian Frutiger
Some of his lesser knowm work:



I also wrote a large portion of the wikipedia article on Adrian Frutiger.
Informal Script Font Progress
As you can see, things are coming along with the "Informal Script Font." I will name it this evening.Wednesday, January 10, 2007
Informal Script Font, Initial Characters and Commentary.
The next release from insigne will be an informal script font. For those just now tuning in, insigne releases at least one script font a month. The market demands it, so we must comply. Actually, it's amazing what you can learn from a script; the variations on the letterforms can sometimes work in unusual settings. "Upright Italics" are all the rage now days, and unique letterforms can actually enhance legibility. I think I will write an extended feature on the "upright Italics" in coming days, so stay tuned.
Love this...

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