This one will be slightly wider than most sans serif faces, but not too much. The endings will be rounded, a recent design trend that has been catching on. I noticed t-mobile has started using VAG rounded here in the states and that got the wheels turning. GE commissioned their own face, using VAG rounded as the base. What is unique about Chennai, as it is tentatively titled, is by using the OpenType stylistic alternates you can change how the face looks. I have always incorporated stylistic alternates in my typefaces, but they work especially well for this typeface. You can see an example above. For example, you could use the more simplified version for headings, but the alternate for text. To be honest, I haven’t decided which version will be dominant.
More on the GE branding.