Skip to main content

The Long Tail

Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.

I recently stumbled across a business/statistics term I hadn’t heard of before; the long tail. It was just recently coined by Chris Anderson in 2004. On the supply curve, it is the products that are out of range of the sweet spot or the most popular products. In the future to survive, businesses will have to offer more choices to their customers and become specialized, essentially flattening the demand curve. The internet has allowed the chance for more specialized products to be distributed at affordable prices. In a bookstore you only have so much space for your product; Amazon has unlimited space. In the type design world, smaller foundries are essential to this process, offering more and more choices and specialization. Don’t let anyone tell you we have enough fonts.

Wired article
Wikipedia article

Comments

Anonymous said…
I think we need people like you to make lots of fonts. That way we can find one that is just right for the occasion.

Popular posts from this blog

Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

Balance friendliness and elegance with the look of Cabrito Contrast.

The Cabrito family is back again to make a statement. Released as a complement to the children's book, The Clothes Letters Wear , the original Cabrito is light-hearted, fun, and easy to read. Now, balancing this friendliness with a new elegance, Cabrito Contrast steps forward--a handsome typeface with an extra-sophisticated sensibility injected into the design. Still bright and playful in its Cabrito ancestry, this new Cabrito member approaches the field with a cleaner, more reductionist form, ensuring that its polished look retains the readability. Regular features and Italic forms of the 54 fonts include upright alternates, ligatures, and old figures. A range of weights include extended and condensed variants. To preview any of these interactive features, see the PDF manual. The family also includes language support for 72 Latin-based languages, and there are over 600 glyphs for further refining your work. Cabrito Contrast is best

New from insigne: Aviano Contrast

The Aviano series returns, refined and sophisticated with an extended, high-contrast sans-serif family.  Aviano Contrast is a contemporary typeface radiating with luxury. It’s classic elegance makes it perfect for high-end applications such as cosmetic, jewelry or fashion brands. Aviano Contrast’s extended forms give the face a smart look, and the curves are carefully honed to be sinuous and seductive. This high-contrast face is in a class of its own, composed in the style of a classic Didone but lacking the typical serifs. Aviano Contrast comes in six different weights and is packed with OpenType features. Need swash forms? Ball terminals? Art Deco alternates inspired by the inscriptions and signage of the ’20s and ’30s? Aviano Contrast includes 230 alternate characters. Twelve style sets are available, including four complete sets of art deco-inspired alternates, small forms, swash, titling and a wide array of other alternates to make your designs unique. As a complement to th