Insigne is pleased to announce that Lorelei is now available for purchase. Lorelei is an exuberant and bouncy script. The ink seems to be slathered onto the surface in a casual and spontaneous manner, making for a flowing and feminine script that is perfect for invitations or greeting cards. The script also contains a large number of OpenType alternates and ligatures to extend the impulsive nature of the lettering. Lorelei is named for a young German maiden that supposedly threw herself into the Rhine. For more information and purchase options, please visit insigne.
Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .