The next release from insigne will be an informal script font. For those just now tuning in, insigne releases at least one script font a month. The market demands it, so we must comply. Actually, it's amazing what you can learn from a script; the variations on the letterforms can sometimes work in unusual settings. "Upright Italics" are all the rage now days, and unique letterforms can actually enhance legibility. I think I will write an extended feature on the "upright Italics" in coming days, so stay tuned.
Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .