I was browsing through Barnes and Noble today and saw that How had a special issue on typography. I decided to pick it up, as it had a few interesting articles on typography and type design. There is a whole article on taking advantage of OpenType features; something I recommend for every designer. Insigne typefaces take advantage of many OpenType features such as old style figures and small caps that can really give your designs some extra polish. Alas, insigne wasn't mentioned, (Trust me, I scoured the magazine throughly) but there is always next year, right?
Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .