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Showing posts from 2012

Madurai

The rounded forms found in Chennai have proven to be one of insigne’s more popular designs for web-based company logotypes. Now, insigne’s new superfamily Madurai takes its popular predecessor to a new level, offering a wide range of complementary fonts. Madurai removes Chennai’s rounded stems and then adjusts the character width to account for its reduction in geometry, resulting in a balanced sans-serif face with humanist touches that works well for extended text.



The Madurai family has a full range of six weights from thin to black and includes condensed and extended options for a total of 36 fonts. All members of the Madurai series include a wide variety of OpenType alternates. Madurai is equipped for complex professional typography, including alternates, small caps and plenty of alts, including “normalized” capitals and lowercase letters that include stems. The face also has a number of numeral sets, including fractions, old-style and lining figures with superiors and inferiors. O…

Boncaire Titling

Inspired by the type elements of 17th century Dutch mapmaking, Boncaire Titling provides you with a historic yet adventurous look for your library. This addition from insigne™ found its muse in a map of Curacao by Dutch cartographer Gerard Van Keulen, a member of the prosperous Van Keulen family from Amsterdam, who were engaged in the manufacture of maps for seafaring.


Much thanks on this project goes to The Norman B. Leventhal Map Center, housed at the Boston Public Library. Through the center’s kindness, I was able to view a number of period maps in person and to meet with curators, who explained more about the Van Keulen family and the way maps of the period were created.


Boncaire Titling also includes the glyphs to support a wide range of languages, including Central, Eastern and Western European languages. In all, Boncaire Titling supports over 40 languages that use the extended Latin script, making the new addition a great choice for multi-lingual publications and packaging.


Ma…

New from insigne: Sancoale Softened

Sancoale Softened is the new rounded companion to Sancoale. While the original Sancoale is crisp and defined, its delicate forms also lend themselves well to a lighter, more rounded version. The stems of Sancoale Softened are blunted, and its corners have been carefully rounded, avoiding the “sausage” look seen with some rounded fonts.



This blend of definition and delicacy makes the Sancoale Superfamily versatile and appropriate for a variety of applications. The design minimizes the characters to their essence, leaving a default set of simple characters without notches or spurs. However, the typeface family’s slightly technological feel still appears friendly and approachable to the reader.  It’s slightly condensed proportions and tall x-height also make the design readable at a wide range of sizes, which works especially well for web pages. These softer letterforms give Softened its unique, futuristic look--great for distinguishing your text or display. There are six weights with tr…

New from insigne: Marintas

Marintas is a sleek upright italic that offers you a modern look and feel. Thiselegant sans serif comes across as lively, yet comfortable. Some semi slab characteristics of the font give it a face-forward momentum. These semi slabs, even with their geometric construction, are fluid shapes with a soft hint of brushstroke. The soft curves of Marintas paired with its playful but geometric semi slabs or ending strokes give the face its spirited--though friendly--eye-catching appearance.

The Marintas family is comprised of 8 variants, ranging from Thin to Ultra. Its incredible versatility ranges from the delicate hairline to the extreme ultra weight. The heavier weights show some similarity to Antique Olive, and the face has an exuberant South American or Latin feel. This type family is well-suited for advertising, retail, food and beverage products as well as for use in magazines, logotypes, and books. The fonts lend themselves to display settings, but are still very usable for longer co…

New from insigne: Aviano Contrast

The Aviano series returns, refined and sophisticated with an extended, high-contrast sans-serif family.  Aviano Contrast is a contemporary typeface radiating with luxury. It’s classic elegance makes it perfect for high-end applications such as cosmetic, jewelry or fashion brands.
Aviano Contrast’s extended forms give the face a smart look, and the curves are carefully honed to be sinuous and seductive. This high-contrast face is in a class of its own, composed in the style of a classic Didone but lacking the typical serifs.


Aviano Contrast comes in six different weights and is packed with OpenType features. Need swash forms? Ball terminals? Art Deco alternates inspired by the inscriptions and signage of the ’20s and ’30s? Aviano Contrast includes 230 alternate characters. Twelve style sets are available, including four complete sets of art deco-inspired alternates, small forms, swash, titling and a wide array of other alternates to make your designs unique. As a complement to these c…