Tuesday, February 17, 2015

Look, folks!

Look, folks! From what may just be the vernacular sign capital of the world, Chattanooga, Tennessee, it’s a brand new hyperfamily from insigne! Look includes three different related fonts, with three weights each. That’s over 70 fonts!


















Imagine: you turn onto a stretch of open country road. On the distressed, red background of an old barn wall, a large block of crisp white letters shout out: “See Rock City.” You soon realize this barn is not alone in competing for the passing eye. Far from it, ladies and gentlemen. This is just one of the many pieces of historic, hand-painted advertisements dotting the great Southern United States. Yes, these are the pieces of true Americana--the barns, the roadside signs, the machinery, the soda fountains, and more--that now inspire this splendid new set of three font families.


This new, easily readable type from insigne digs deep to capture the very heart and passion of this splendid country’s lettering of the post-war era. Look’s compact frame quickly draws the audience to your headline, logo, subheading, or pull quote, working well in those compact spots of text without overpowering your content. You’ll easily put the feeling of those days gone by into every piece with the natural beauty and simple usefulness of the Look hyperfamily.


Each of the individual sub-families incorporates a variety of font weights with distressed attributes. Think Woodtype. Jeans. Antiques, folks. That deep, ingrained texture--that quality that will stand the test of time.


And Look is flexible, too. Take, for example, Look Script. This powerhouse of a font offers thinner weights to give your work an easy-going, down-to-earth design. But bring in those heavier weights, and you’ll have a muscular, assertive font that will go the whole nine rounds.


Combine any of the Look families with Ornaments to really give your layouts a zing. Build an extraordinary design as well with Look's swashes and alternates. To activate any of these alternates, just click on Swash, Stylistic or Titling Alternates in any OpenType-savvy application, or choose from the Glyph Palette. Explore hundreds of included extras to find that “cherry on top” for your one-of-a-kind project.


There are over 70 fonts to choose from, including subfamily sans, serif, script and ornament fonts! You can’t go wrong. To get the most bang for your buck, order the whole Look family now!

Note on SHADOWS: Increase depth and make your designs pop! Add shadows to any of the Look fonts by duplicating the text content layer in place and switching it to its corresponding shadow. Color and offset to taste. Look shadows are offset automatically. In Illustrator, you may need to turn on Em Box Top for proper shadow alignment.

85% off for a limited time!


Tuesday, January 6, 2015

A sight of stability and grace, Mr. Darcy is greatly enabled to lead your work.









Only occasionally are we graced with a font so pleasant and enjoyable to our company as the wonderfully amiable Mr. Darcy. Even the most casual study of the face conveys to the reader a character not refined overnight but through careful trial and concentrated effort. The gentlemanly elegance of this yet contemporary font so easily calls to mind such Victorian estates that one imagines in many a classic of Ms. Austin or Ms. Eyre.

The elegant and very graceful Mr. Darcy is sufficiently compete with its additional characters--to be stated more precisely, over 136 defining alternates. These optional features are carefully displayed within the supplied brochure.

The employ of the Mr. Darcy family moreover demands that you see to the matters found in the User’s Guideline for all OpenType options and that you employ a program such as Adobe Illustrator, Adobe InDesign, Adobe PhotoShop, CorelDRAW, or Quark that supports OpenType features. Such OpenType options exist to help you develop and display your vision uniquely. It should be noted as well that Mr. Darcy with its five distinct weights offers you the versatility of character as possessed only by a refined gentleman.

A sight of stability and grace, Mr. Darcy is greatly enabled to lead your work as it dances airily in good humor across the page. One should not be so sorry to make himself more acquainted with this face and even to engage it in further matters of business in the future, thereby finding himself at so happy an end of satisfaction and success.


Monday, November 24, 2014

Choose the next Aviano to be created.

Friends, I need your help. Please contribute to the design process by choosing the next Aviano to turn into a complete typeface.








Take the Aviano 2015 Survey

Tuesday, November 18, 2014

Introducing Ainslie Slab










Holy Dooley! It’s a new Ainslie!

Based on the inspiration from Mt. Ainslie and the Ainslie suburb outside Canberra, the original Ainslie adds [these characteristics] to the project. And now the muses of Ainslie are back at work, lending their structure as the foundation of Ainslie Slab. Like its big brothers, the new Ainslie Slab puts together a great mix of influences from Oz for a great looking typeface with some ace new shoes. Slab’s spiffy new slab serifs complement the classic frame, making the result a ripper Aussie typeface that can be used with a great number of applications.

Take a look at the trendy typeface’s alternates in action, too. You can access these in any OpenType-enabled application. Alternates, swashes and alternate titling caps allow you to customize your look and feel. Capital swash alternates, old style figures, and compact caps are included to add a bit more flexibility to your work, too. OpenType enabled applications can take complete benefit of your automatic replacing ligatures and alternates, and this font also presents the glyphs to help a wide array of languages. View all of these in the PDF brochure.

Try it for copy. Try it for a headline. Try it alongside the original Ainslie or Ainslie Sans. Whichever way suits you best, give it a burl. You won’t be sad you did.

Get a copy of Ainslie Slab Bold, free with a tweet.

77% off for a limited time.

Tuesday, September 23, 2014

Introducing Le Havre Rough














Le Havre Rough. It’s high-resolution, hand-crafted letterpress to the core. Based on insigne’s popular Le Havre typeface, this new heat-treated, weathered face of all caps joins the realism and appeal of the top-quality Le Havre family.

Rough’s eroded, printed look is extremely customizable, offering eleven distressed choices that appear fantastic even at large output sizes. Go ahead. Try it on, say, a billboard. Maybe even Times Square. The font includes hand-printed texture and distinctive shadow choices, too. Options include three inline versions, two shadow layers, and a clean primary version. Combine and match the options easily as you need, layering normal and shadow variations to alter appearance and texture. You can activate Art Deco alternates by using OpenType contextual alternates.

Rough has an extra-large character set for many languages. Additionally, the typeface offers 62 extra ornaments like arrows, emblems, numbers & lines. Use its full texture and grit to capture the classic, genuine print feel that you need in your project.

A few suggestions for use:

- In Photoshop, jigger with various 'anti-aliasing' options for best outcomes. Smooth or strong is generally best.
- In Illustrator, the shadow layer occasionally doesn’t align when using the regular layer. To fix the alignment, open the type drop-down menu and choose Area Type Options > Em Box Height. Learn more about the using layered type styles on this informative video. https://www.youtube.com/watch?v=m2QZYHv6ABQ