Wednesday, June 18, 2014

Ainslie Sans is here. Give it a burl.












Get Ainslie Sans Bold, free with a tweet!

Say g'day to Ainslie Sans, insigne Design’s new typeface. Like its big brother, the new face incorporates a mix of influences from Oz, although Sans is pared down from the original semi-serif.

The original Ainslie was inspired by Mt. Ainslie and the city of Canberra’s inner suburb of the same name. Canberra is Australia’s capital--a planned city designed by American architect Walter Burley Griffin. Griffin’s style and geometric design for the city, which include Mt. Ainslie, are now also the same structure that make up the foundation of Ainslie Sans.

Unlike the original Ainslie family member, though, Ainslie Sans does away with much of the aboriginal-inspired touches by eliminating the semi-serifs, forcing the font to borrow more heavily than its predecessor from Canberra’s distinct, geometric design and style. The result’s a spiffy Australian font that’s usable within a wide array of applications.

The trendy typeface incorporates a multitude of alternates. You can access these in any OpenType-enabled application. Alternates, swashes and alternate titling caps allow you to customize the look and feel. Also incorporated are capital swash alternates, old style figures, and compact caps. Check out the PDF brochure to view these options in action. OpenType enabled applications can take complete benefit of your automatic replacing ligatures and alternates. This font also presents the glyphs to help a wide array of languages.

Try it for copy. Try it for a headline. Try it alongside the original Ainslie. Whichever way suits you best, give it a burl. You won’t be sad you did.

Tuesday, June 3, 2014

Introducing Celari Titling












Need for speed? Satisfy it with insigne’s Celari. Take it for a drive and watch how its simple curves, easy lines, and sturdy shapes handle the edges and corners of your projects with smooth and rapid execution. The negative space cuts through the rounded sans serif letterforms of Celari, giving this all-caps typeface a strong impression of dimension and speed. Celari’s organic stroke direction allows you to ease through its gentle turns, too, causing the font to hum around the lines of your project like a V8 engine on an open Nevada highway.
The speed and agility of Celari is built for nothing less than a headline. Use the larger-than-life power of this face for any number of oversized applications--mastheads, posters, web headlines, flyers. It provides excellent performance for service-oriented ads where efficiency and quick buyer service are priorities.
Customize your ride, too. The OpenType version of Celari includes some serious add-ons to make it your design. The font incorporates discretionary ligatures for some funky combinations and adds in stylistic and contextual alternates for virtually endless possibilities with the characters, ligatures, and composites. Make sure your setup allows for OpenType fonts (Adobe CS suite or Quark) before unleashing the fun of Celari, though
Be confident with your design. Be quick with your message. Take Celari for a drive and unleash the strength and velocity of its character in your design. You’ve been holding back long enough.

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Tuesday, April 29, 2014

Cabrito Sans: Kick off your shoes & feel the “sans” between your toes.










It’s time to kick off your shoes and feel the “sans” between your toes. Like Cabrito Inverto, its stress-reversing cousin, the new Cabrito Sans serves up something nice and cool in the heat of the project.

A quick recap: the original Cabrito is an insigne Design slab serif produced for the kid’s book The Clothes Letters Wear. It’s been pretty well-received--even more than I expected. I promised to grow the family with a free-standing inverted style that could pair well with Cabrito. (See Cabrito Inverto.) Now, I’m rounding out the family with this well-crafted sans.

And so now, Sans is where it’s at. Strip away the serifs of Cabrito, and you have a laid back, rounded sans serif alternative served up over easy. This handwriting-inspired creation--like its relatives--is definitely not uptight about its forms (though not afraid to show them off a little).

Cabrito Sans’ whole pack of alternates is accessible in any OpenType-enabled program. This kiddo consists of a workforce of alternates, swashes, and alternate titling caps to give the font a little extra sweetener to its flavor. Also bundled are swash alternates, old style figures, and compact caps. Check out the interactive PDF brochure to test out each these options. This font family members also consists of the glyphs for 72 various languages.


Cabrito Inverto and Cabrito do pair nicely with Cabrito Sans (in case you doubted). Use Sans--or all three of these amigos--to express friendliness on just about anything: food, candy, toys, cars (if you’re feeling bold). Don’t wait, though. Purchase Cabrito Sans today, and bring a one-of-a-kind look to whatever your computer’s next design party is.


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Tuesday, April 8, 2014

Oita, a octagonal typeface.



Oita might be a carefully crafted typeface family, created by a meat-bag human.


Or, it might have been made by a supremely clever sentient robot.

Found in the dark recesses of a top secret spy agencies quantum computer, this font came with this somewhat unusual description, which is presented without comment.



“To conquer, we cannot simply overcome. Success is found in supremacy--in the dominance of Oita.

While looking for the right tool for this success, our research has led us to the finely executed forms found of military domination throughout history. In our labs, we’ve used our specialized machines to harness these forms’ power and refined their impact through elements of contemporary and computer design. The structure proves to be robotic and squared on its edges. However, the chutzpah of this technical face still allows it to pass as if created by human hands.













Our resulting payload, Oita, is modern and sturdy. While based on a practical, octagonal structure, make no mistake; this new instrument will drive forward the energy you want to push through your projects. Oita has 42 cuts certain to encompass your designs on world domination. Each font contains the glyphs to support over 52 languages. The font also includes tabular and lining figures, numerous ligatures, and selected advanced Opentype options, including stencil and experimental options to bring out the dynamic characteristics that have already been crafted into Oita.


Early tests have found that the new instrument is easily scalable to smaller dimensions without reducing its impact. The font remains highly readable across a variety of applications. We speculate from our findings that it will be successful for sporting and technical applications.”


So for you who venture to use Oita, use it boldly. Don’t just overcome. Dominate. Go and conquer mightily with Oita. We’ll be watching.”


We may never know whether Oita hails from mind or mechanism. What we do know is that, should you choose to take on Oita, you'll be acquiring a dynamic poster and packaging face, a minigun-toting bad robot of a font that exudes pace and power.


Tuesday, March 4, 2014

Introducing Cabrito Inverto: Life’s always more fun when you reverse the stress.








Introducing Cabrito Inverto: Life’s always more fun when you reverse the stress.


Life’s always more fun when you reverse the stress. The same goes for the new member of the Cabrito family. Cabrito itself is a recently developed slab serif made for the kid’s book The Clothes Letters Wear. Cabrito proved to be more popular than I thought, and I promised I would create an inverted style for this new addition to the font world--a variant that would pair well with the original or even stand well on its own.


And so now, here it is. Cabrito Inverto, which features the reversed stress of the strokes from a font’s “normal” traits. Inverted stress fonts are most often associated with cowboys and the Old West. The inverted stress gives it a happy-go-lucky appearance, not to be taken too seriously. It's a pleasantly rounded, not-so-strictly geometric typeface with handwriting-inspired forms. Whew, that’s a mouthful!


Inverto’s bundle of alternates is accessible in any OpenType-enabled program. It contains a workforce of alternates, swashes, and alternate titling caps to embellish the font. Also bundled are swash alternates, aged design and style figures, and compact caps. Peruse the PDF brochure to examine out these solutions in action. OpenType-enabled purposes such as Adobe suite or Quark will allow ligatures and alternates. This font family also includes the glyphs for 72 different languages.

Cabrito Inverto does pair well with Cabrito. There is even an extra font weight, Black, for when you want to punch it up a bit. Jeremy Dooley designed Inverto to be a welcoming, day-to-day font family. Use it to express friendliness on just about anything, from candy to food to children’s toys. Cabrito Inverto's one-of-a-kind visual appearance brings a bundle of fun to the party. Buy Cabrito Inverto to give a boost to your designs every day of the week.

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Tuesday, February 11, 2014

Introducing Ainslie, a semi-serif inspired by the culture of Australia.












Get your Aussie on! The new typeface, Ainslie, with its mix of influences from Oz, makes its mark as the first semi-serif from insigne Design.

Ainslie, named for Mt. Ainslie and Canberra’s inner suburb of the same name, was originally developed for the Canberra Australia Centennial Typeface Competition. Canberra is Australia’s capital, and It’s a planned city designed by American Walter Burley Griffin, a contemporary and one-time associate of Frank Lloyd Wright. Griffin’s plan involved a distinctly geometric design with several focal points--one of which was Mt. Ainslie. This same purely geometric scheme is now the basis for insigne’s new release.

Similar to the Chatype project in its scope, its challenge, and the way its concept was developed, Ainslie incorporates influences from Canberra and surrounding areas to form a font that is uniquely Australian. In comparison, Chatype was developed for the city of Chattanooga, Tennessee by insigne in conjunction with designer Robbie de Villiers. Chatype took elements from Chattanooga’s industrial character and Cherokee past and merged them with the area’s technological influences.

Likewise, Ainslie takes Canberra’s distinct, geometric design and blends it with the organic, flowing effect of aboriginal art. Add in touches from the smooth, aerodynamic design of the boomerang and Ainslie gives you a look uniquely Australian yet usable in a wide range of applications.

The fashionable typeface includes a multitude of alternates that can be accessed in any OpenType-enabled application. These stylish alternates along with a number of swashes as well as meticulously refined details with ball terminals and alternate titling caps keep the font well accessorized. Also included are capital swash alternates, old style figures, and small caps. Peruse the PDF brochure to see these features in action. OpenType enabled applications such as the Adobe suite or Quark can take full advantage of the automatic replacing ligatures and alternates. This family also offers the glyphs to support a wide range of languages.

While Ainslie wasn’t selected as the final font in the Canberra competition, the outcome allowed for additional adjustments to the typeface. Several approaches were attempted for the final product including a technological hexagonal concept, which may still be developed to another form later. Some of the organic forms were removed and substituted with more abrupt endings, leaving the face looking pretty spiffy and a fair bit more legible. In the end, Ainslie was pulled back to the basic forms from which it was started.

Give it a go for your next project. It’s guaranteed to be anything but a barbecue stopper.

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