From the description: Chennai is a simplified sans-serif with a full complement of OpenType alternates. The characters are rounded, slightly extended and geometric. The OpenType alternates greatly complement the face. The primary version is more simplified, while the alternate is more traditional. These two “versions” are designed be used in conjunction with one another. For example, the primary version can be used for headings, while the alternate, with its stems and more traditional characters, can be used for highly legible body copy. Please see the PDF sample. Use Chennai whenever you need a contemporary and versatile sans serif.
Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .