Madeleine is an open script face with influence from early 50's scripts. The stroke doesn't have much variation, and the characters are wide and flowing. The script also features OpenType end swashes and discretionary ligatures to extend the twirling and fluid nature of the script. This mischievous script is useful for informal invitations, scrap booking or whenever you need a retro look.
Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .