Skip to main content

Madeleine Progress 3


I have altered the stroke on Madeleine to be more "50's." In my research I didn't find a lot of stroke variation. Also, the letter forms are more consistent. I have abandoned the idea for a more spontaneous script. It's important to note that the idea was a script inspired by 50's scripts; not a complete duplication. Still, I think this stroke looks better. I found some neat reference material, so I may do a truly 50's script in the future. I think that 50's-esque design is coming back a bit. Take a look at some of Target's advertising. As a whole, they had some very interesting design in those days.

It's interesting to compare the experience of designing Lorelei vs. Madeleine vs. Asturias. Strangely enough, the experience was a lot more like Asturias. I began with an idea for a more spontaneous and irregular script and found I had to dial it back. I think that Lorelei is fairly spontaneous. I'm still trying to figure out how Lorelei worked in that form but Madeleine doesn't.
I'm trying to bring this blog more towards progress, as originally intended, instead of my general commentary on design/world affairs.

Comments

Anonymous said…
Cute. I like it--especially the little stars.

Popular posts from this blog

Grenale, a haute couture sans-serif.

The elegant Grenale brings a new look to the classic didone. This shimmering sans-serif family with its mild deco shades alters the typical serifs and terminals of the classic style to form a gracefully eye-catching, high-contrast font.

While high-contrast, sans serif forms tend to disappear in the copy, Grenale’s meticulously designed features exhibit proper balance in the spacing and in the thorough improvements of its contours. The rigorous consideration given these details leaves a delicate typeface that doesn’t get washed out in certain applications. Its pure, polished, geometric structure has a glamorous sensitivity, drawing heavily from the inspiration of the haute couture influence.

Grenale’s thin weights are simple but vibrant--elegant forms that naturally lend themselves to high fashion journals, high-end branding, and other five star applications. With added energy and power, the thicker weights with their ink traps and optical compensation intensify the gravitas for a state…

New from insigne: Sommet Serif!

The Sommet superfamily has been updated with a new serifed member. Expanding on Sommet’s successful design principals, Sommet Serif is there when you need legibility for continuous text. Its interesting forms lend it to use as headlines as well. Sommet Serif is available with six weights and complementary italics and plenty of OpenType features. Sommet Serif features a tall x-height, and its letterforms are compact, perfect for when layout space is at a premium. Sommet Serif also includes oldstyle figures and small caps. Use Sommet Serif whenever you need a powerful and contemporary serif. In addition, be sure to check out the sans, rounded, and slab members of the superfamily.
1/3rd off for a limited time!

New from insigne: Aviano Contrast

The Aviano series returns, refined and sophisticated with an extended, high-contrast sans-serif family.  Aviano Contrast is a contemporary typeface radiating with luxury. It’s classic elegance makes it perfect for high-end applications such as cosmetic, jewelry or fashion brands.
Aviano Contrast’s extended forms give the face a smart look, and the curves are carefully honed to be sinuous and seductive. This high-contrast face is in a class of its own, composed in the style of a classic Didone but lacking the typical serifs.


Aviano Contrast comes in six different weights and is packed with OpenType features. Need swash forms? Ball terminals? Art Deco alternates inspired by the inscriptions and signage of the ’20s and ’30s? Aviano Contrast includes 230 alternate characters. Twelve style sets are available, including four complete sets of art deco-inspired alternates, small forms, swash, titling and a wide array of other alternates to make your designs unique. As a complement to these c…