Superbowl Ads Follow-up

All the ads are available here, courtesy of YouTube.

Highlights
Live the Flavor. Great concept and execution. Kudos to 5 Point Productions, a small video editing company that competed for and won the right to have their commercial air.
CareerBuilder Ads.

Good
Fedex Moon Office
Sierra Mist Beard Comb-over
Coke Videogame

Hideous
Chevy HHR. Choose this one without knowing its history, and no alma mater bias, seriously. This was the "college ad." Some SCAD students were in the running, but they lost. I'm sure theirs was better.

Comments

Microsoft Expression

I have been trying out the Microsoft Expression web design program recently. My final verdict: I like it better than Dreamweaver. I’ve been using Dreamweaver for 5 years now, but where Expressions really shines is its handling of CSS, which is, in my mind, quite a bit better than Dreamweaver. My “problem” with CSS as opposed to tables is that with tables you can visualize what you are doing. CSS is a bit more programmatic. Expression helps a bit. If you are looking to save some money, and you use a PC, you should download Visual Web Developer. You can do some very advanced stuff with this program, and the interface is very much like Expressions. The price is right: free! However, Expression is more intuitive in how it handles CSS. It’s very interesting how Microsoft is starting to head into Adobe’s turf. Microsoft is working on equivalents to everything in Adobe’s product line. My long term bet is on Microsoft.

New from insigne: Mynaruse

Mynaruse is an elegant and regal roman inscriptional titling family. It has sharp and elongated serifs that give the face extra punch. The face shines in settings that call for elegance and splendor. Mynaruse’s six weights range from a fine, delicate thin to a powerful and solid heavy weight. Mynaruse includes many useful OpenType features, including a set of swash alternates, alternate titling forms, ligatures and miscellaneous alternates. OpenType-capable applications such as Quark or the Adobe suite can take full advantage of the automatically replacing ligatures and alternates. This family also includes the glyphs to support a wide range of languages. Mynaruse is 1/3rd off for a limited time!

Aviano Titling Initial Characters

Aviano is an extended all caps face inspired by Trajan. I wanted the face to have extended letterforms for a more “formal” look, and also more geometric and consistent letterforms. This is some early experimentation.

insigne

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