New Italy Identity

Apparently, Italy has recently revamped their identity. Let me sum it up: Its awful.

I lived in Italy for a short time. This identity doesn't say Italy to me at all. Its a disjointed amalgamation that puts together and waters down way to many ideas.

Italy certainly could do better and deserves better. One thing I remember about the World Cup is that the typeface on the Italian jerseys was not only cool, no doubt custom designed, but also said "Italy" just through those simple forms. And, it did it in a way that made Italy seem very interesting and modern .

More identity shredding here.

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