Aviano is an extended titling face with influence from the power and timeless beauty of classical letterforms. Aviano features extended characters for a formal feel, sharp, powerful looking serifs and geometric and consistent letterforms. Aviano is named for a small town at the base of the Alps in northern Italy. Use Aviano as an alternative to Trajan.
Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .