Introducing Celari Titling

Need for speed? Satisfy it with insigne’s Celari. Take it for a drive and watch how its simple curves, easy lines, and sturdy shapes handle the edges and corners of your projects with smooth and rapid execution. The negative space cuts through the rounded sans serif letterforms of Celari, giving this all-caps typeface a strong impression of dimension and speed. Celari’s organic stroke direction allows you to ease through its gentle turns, too, causing the font to hum around the lines of your project like a V8 engine on an open Nevada highway.

The speed and agility of Celari is built for nothing less than a headline. Use the larger-than-life power of this face for any number of oversized applications--mastheads, posters, web headlines, flyers. It provides excellent performance for service-oriented ads where efficiency and quick buyer service are priorities.

Customize your ride, too. The OpenType version of Celari includes some serious add-ons to make it your design. The font incorporates discretionary ligatures for some funky combinations and adds in stylistic and contextual alternates for virtually endless possibilities with the characters, ligatures, and composites. Make sure your setup allows for OpenType fonts (Adobe CS suite or Quark) before unleashing the fun of Celari, though

Be confident with your design. Be quick with your message. Take Celari for a drive and unleash the strength and velocity of its character in your design. You’ve been holding back long enough.

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Carta Marina

Carta Marina is based on the titling found on the famous map drawn by Olaus Magnus in 1539. The map of northern Europe took 12 years to complete, and the total size is a huge 1.7 meters tall by 1.25 meters wide. More information about the map, as well as the high resolution reference document used to create the typeface and illustration set can be found at the James Ford Bell Library, University of Minnesota. The titling is slightly aged, very sturdy and elegant. Carta Marina includes a full set of OpenType alternates for every character in the English alphabet, oldstyle figures, historical forms, small caps and 64 discretionary ligatures. These ligatures are used to alter the appearance of the type so that the printing appears realistic and without any duplicate letters to detract from the antique appearance. The Carta Marina family also includes some of the unique illustrations that give the map much of its character. It includes depictions of fanciful sea creatures, land animals a

Microsoft Expression

I have been trying out the Microsoft Expression web design program recently. My final verdict: I like it better than Dreamweaver. I’ve been using Dreamweaver for 5 years now, but where Expressions really shines is its handling of CSS, which is, in my mind, quite a bit better than Dreamweaver. My “problem” with CSS as opposed to tables is that with tables you can visualize what you are doing. CSS is a bit more programmatic. Expression helps a bit. If you are looking to save some money, and you use a PC, you should download Visual Web Developer. You can do some very advanced stuff with this program, and the interface is very much like Expressions. The price is right: free! However, Expression is more intuitive in how it handles CSS. It’s very interesting how Microsoft is starting to head into Adobe’s turf. Microsoft is working on equivalents to everything in Adobe’s product line. My long term bet is on Microsoft.

Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

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