Introducing Celari Titling

Need for speed? Satisfy it with insigne’s Celari. Take it for a drive and watch how its simple curves, easy lines, and sturdy shapes handle the edges and corners of your projects with smooth and rapid execution. The negative space cuts through the rounded sans serif letterforms of Celari, giving this all-caps typeface a strong impression of dimension and speed. Celari’s organic stroke direction allows you to ease through its gentle turns, too, causing the font to hum around the lines of your project like a V8 engine on an open Nevada highway.

The speed and agility of Celari is built for nothing less than a headline. Use the larger-than-life power of this face for any number of oversized applications--mastheads, posters, web headlines, flyers. It provides excellent performance for service-oriented ads where efficiency and quick buyer service are priorities.

Customize your ride, too. The OpenType version of Celari includes some serious add-ons to make it your design. The font incorporates discretionary ligatures for some funky combinations and adds in stylistic and contextual alternates for virtually endless possibilities with the characters, ligatures, and composites. Make sure your setup allows for OpenType fonts (Adobe CS suite or Quark) before unleashing the fun of Celari, though

Be confident with your design. Be quick with your message. Take Celari for a drive and unleash the strength and velocity of its character in your design. You’ve been holding back long enough.

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Comments

Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

DevChatt

I had the chance to talk to a group of developers at DevChatt 11. I spoke on webfonts. The talk was recorded, so hopefully I can put the audio up soon. The presentation is available here: I am very happy about my move to Chattanooga (in addition to moving here to be with my wife). There are some tremendous things happening, and a very strong entrepreneurial spirit abounds. After attending DevChatt, I was inspired to brush off a few business ideas and I hope to develop these further. One is related to my core competency, typography, while the other is in a totally different field. I was also inspired by listening to Ale Paul and Luc De Groot in New York City this past week. Here are a few links to some inspiring local organizations: DevChatt CreateHere costarters.co Chattarati colab.is

Mandrel Didone is not weak in the face of adversity.

A new family has sprung from the world of insigne. Mandrel Didone is his name. The face is well-liked by those with whom it seeks an audience because of its courtly demeanor and exquisite look. Mandrel Didone conducts itself beautifully in front of each set of eyes with a confident attitude, never wavering or tripping in its polished step. But, despite it’s gentility, this exquisite family is not weak in the face of adversity. Mandrel Didone is a powerful and conspicuous typeface that has towering x-heights, great contrast, confident bends, and sharp serifs. It is well-crafted for high-impact resistance. It uses its sharp serif ends deftly, cutting through opponents' clumsy clutter in the battle for the reader's attention. This noble family consists of nine weights and their matching italics, ranging from Thin to Black. Mandrel Didone also comes with a plethora of OpenType options to let you embellish your text. The family's 500 glyphs and support for more than 70 languages

insigne

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