Ainslie Sans is here. Give it a burl.

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Say g'day to Ainslie Sans, insigne Design’s new typeface. Like its big brother, the new face incorporates a mix of influences from Oz, although Sans is pared down from the original semi-serif.

The original Ainslie was inspired by Mt. Ainslie and the city of Canberra’s inner suburb of the same name. Canberra is Australia’s capital--a planned city designed by American architect Walter Burley Griffin. Griffin’s style and geometric design for the city, which include Mt. Ainslie, are now also the same structure that make up the foundation of Ainslie Sans.

Unlike the original Ainslie family member, though, Ainslie Sans does away with much of the aboriginal-inspired touches by eliminating the semi-serifs, forcing the font to borrow more heavily than its predecessor from Canberra’s distinct, geometric design and style. The result’s a spiffy Australian font that’s usable within a wide array of applications.

The trendy typeface incorporates a multitude of alternates. You can access these in any OpenType-enabled application. Alternates, swashes and alternate titling caps allow you to customize the look and feel. Also incorporated are capital swash alternates, old style figures, and compact caps. Check out the PDF brochure to view these options in action. OpenType enabled applications can take complete benefit of your automatic replacing ligatures and alternates. This font also presents the glyphs to help a wide array of languages.

Try it for copy. Try it for a headline. Try it alongside the original Ainslie. Whichever way suits you best, give it a burl. You won’t be sad you did.

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Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

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