Change It Back, IKEA.

The Verdana-Futura beat down is a big deal. Whodathunk it.

I’m a big Futura fan. Like Futura a lot of my work is based on classical proportions and is geometric. Futura conveys sophistication with simplicity which makes it a perfect choice for IKEA. Verdana used to be one of my favorites…when I was a sophomore in college. I liked it because I didn’t know any better. Like many of Matthew Carter’s well known typefaces, Verdana is designed to solve the technical problem of rendering fonts onscreen, not to convey artistic beauty.

There were rumors that IKEA chose Verdana because they wanted a unified graphic identity across all markets. I’ve seen conflicting information on this. If true, it is the only legitimate reason to use Verdana. However:

In Israel, Kuwait, Saudi Arabia and Thailand for the languages Hebrew, Arabic and Thai, Tahoma is the approved substitute font. JhengHei, a Chinese sans-serif is the substitute font for Traditional Chinese in Taiwan and Hong Kong. YaHei will be substituted for Verdana in mainland China for Simplified Chinese. The Japanese sans-serif, Meiryo is being used in Japan and the Okinawan Islands while Malgun Gothic will be used in North Korea and South Korea. The Tamil language in India, Sri Lanka, Singapore, Malaysia and Mauritius will be displayed using Latha. Source

Second reason cited was cost effectiveness. If everyone switched to the most cost effective font on earth everything would be in Arial. Does IKEA really care about design? Apparently not. They have decided to be the Wal-Mart of the furniture world instead.

Verdana will be gone as soon as we get screens with higher resolutions. Renner wasn’t trying to solve a communications problem, he was creating a piece of art. Futura has stood the test of time, and has been used for different applications generation after generation. In 2123, we will still have Futura advertising space vacations and floating condominiums off the coast of Madagascar. Or everything will be in Arial. Your choice: Sign the petition.

Comments

Microsoft Expression

I have been trying out the Microsoft Expression web design program recently. My final verdict: I like it better than Dreamweaver. I’ve been using Dreamweaver for 5 years now, but where Expressions really shines is its handling of CSS, which is, in my mind, quite a bit better than Dreamweaver. My “problem” with CSS as opposed to tables is that with tables you can visualize what you are doing. CSS is a bit more programmatic. Expression helps a bit. If you are looking to save some money, and you use a PC, you should download Visual Web Developer. You can do some very advanced stuff with this program, and the interface is very much like Expressions. The price is right: free! However, Expression is more intuitive in how it handles CSS. It’s very interesting how Microsoft is starting to head into Adobe’s turf. Microsoft is working on equivalents to everything in Adobe’s product line. My long term bet is on Microsoft.

New from insigne: Aviano Contrast

The Aviano series returns, refined and sophisticated with an extended, high-contrast sans-serif family. Aviano Contrast is a contemporary typeface radiating with luxury. It’s classic elegance makes it perfect for high-end applications such as cosmetic, jewelry or fashion brands. Aviano Contrast’s extended forms give the face a smart look, and the curves are carefully honed to be sinuous and seductive. This high-contrast face is in a class of its own, composed in the style of a classic Didone but lacking the typical serifs. Aviano Contrast comes in six different weights and is packed with OpenType features. Need swash forms? Ball terminals? Art Deco alternates inspired by the inscriptions and signage of the ’20s and ’30s? Aviano Contrast includes 230 alternate characters. Twelve style sets are available, including four complete sets of art deco-inspired alternates, small forms, swash, titling and a wide array of other alternates to make your designs unique. As a complement t...

New from insigne: Mynaruse

Mynaruse is an elegant and regal roman inscriptional titling family. It has sharp and elongated serifs that give the face extra punch. The face shines in settings that call for elegance and splendor. Mynaruse’s six weights range from a fine, delicate thin to a powerful and solid heavy weight. Mynaruse includes many useful OpenType features, including a set of swash alternates, alternate titling forms, ligatures and miscellaneous alternates. OpenType-capable applications such as Quark or the Adobe suite can take full advantage of the automatically replacing ligatures and alternates. This family also includes the glyphs to support a wide range of languages. Mynaruse is 1/3rd off for a limited time!

insigne

Search This Blog