Haboro Slab Soft. A Friendlier Slab.

Haboro Slab Soft is a scion of the Haboro hyperfamily. This concept powers through with its well built, accommodating nature. Haboro Slab Soft’s serifs are rounded, giving it a softer look.

The Haboro hyperfamily is a comprehensive design suite that provides solutions for many projects. The iconic angled wedge makes this family ideal for apparel, packaging, apps, corporate identities and advertising campaigns. Subfamilies in the hyperfamily include the original Haboro, a Didone face, Haboro Sans, Serif, Soft, and Slab. The Haboro hyperfamily is known for its ability to make your copy appear clear and simple. The Haboro typeface is built on a common underlying model. It has the same cap height, the same x-height, and the same basic character shape. This unification of shape and proportion results in a complementary set of typefaces.

Haboro Slab Soft’s wide variety of ligatures and OpenType alternatives give your message the clarity it deserves. The Haboro Slab Soft family includes seven weights, from Thin to ExBold, three widths, and matching italics. There are over 550 glyphs per style and support for over 70 Latin-based languages. Haboro Slab Soft includes features such as small caps, ligatures, fractions, and alternatives.

Haboro Slab Soft is there when you need to present information in a clear and friendly fashion.

80% off for a limited time.

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Carta Marina

Carta Marina is based on the titling found on the famous map drawn by Olaus Magnus in 1539. The map of northern Europe took 12 years to complete, and the total size is a huge 1.7 meters tall by 1.25 meters wide. More information about the map, as well as the high resolution reference document used to create the typeface and illustration set can be found at the James Ford Bell Library, University of Minnesota. The titling is slightly aged, very sturdy and elegant. Carta Marina includes a full set of OpenType alternates for every character in the English alphabet, oldstyle figures, historical forms, small caps and 64 discretionary ligatures. These ligatures are used to alter the appearance of the type so that the printing appears realistic and without any duplicate letters to detract from the antique appearance. The Carta Marina family also includes some of the unique illustrations that give the map much of its character. It includes depictions of fanciful sea creatures, land animals a

Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

DevChatt

I had the chance to talk to a group of developers at DevChatt 11. I spoke on webfonts. The talk was recorded, so hopefully I can put the audio up soon. The presentation is available here: I am very happy about my move to Chattanooga (in addition to moving here to be with my wife). There are some tremendous things happening, and a very strong entrepreneurial spirit abounds. After attending DevChatt, I was inspired to brush off a few business ideas and I hope to develop these further. One is related to my core competency, typography, while the other is in a totally different field. I was also inspired by listening to Ale Paul and Luc De Groot in New York City this past week. Here are a few links to some inspiring local organizations: DevChatt CreateHere costarters.co Chattarati colab.is

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