Wield the sharp serifs of insigne’s skillfully crafted Mandrel.

From the realm of insigne, a new family has risen. By name, Mandrel. Courtly in character and elegant in appearance, the face finds great favor among those with whom it seeks audience. With confident air, Mandrel carries itself gracefully before each pair of eyes, never faltering or stumbling in its refined step.

But while dressed with gentility, this elegant family is not faint of heart when challenged. Crafted well for high-impact resistance, Mandrel steps boldly and prominently into the arena of the reader’s eye, boasting its tall x-heights, high contrast, confident bends, and sharp serifs. Skillfully, it wields its sharp serif endings, cutting swiftly through opponents’ crude clutter, which fights for the reader’s attention.

From Thin to Black, nine weights and their matching italics make up this noble family. Mandrel furthermore includes an abundant treasury of OpenType variables to adorn your text. Ligatures, old-style figures, and stylistic sets are available to accompany the family’s 500 glyphs and its support for more than 70 languages.

Raise your cup to this new Mandrel! With strong serifs and high contrast, you’ll find this champion ready to take up your challenge in many a test ahead.

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Comments

Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

DevChatt

I had the chance to talk to a group of developers at DevChatt 11. I spoke on webfonts. The talk was recorded, so hopefully I can put the audio up soon. The presentation is available here: I am very happy about my move to Chattanooga (in addition to moving here to be with my wife). There are some tremendous things happening, and a very strong entrepreneurial spirit abounds. After attending DevChatt, I was inspired to brush off a few business ideas and I hope to develop these further. One is related to my core competency, typography, while the other is in a totally different field. I was also inspired by listening to Ale Paul and Luc De Groot in New York City this past week. Here are a few links to some inspiring local organizations: DevChatt CreateHere costarters.co Chattarati colab.is

Mandrel Didone is not weak in the face of adversity.

A new family has sprung from the world of insigne. Mandrel Didone is his name. The face is well-liked by those with whom it seeks an audience because of its courtly demeanor and exquisite look. Mandrel Didone conducts itself beautifully in front of each set of eyes with a confident attitude, never wavering or tripping in its polished step. But, despite it’s gentility, this exquisite family is not weak in the face of adversity. Mandrel Didone is a powerful and conspicuous typeface that has towering x-heights, great contrast, confident bends, and sharp serifs. It is well-crafted for high-impact resistance. It uses its sharp serif ends deftly, cutting through opponents' clumsy clutter in the battle for the reader's attention. This noble family consists of nine weights and their matching italics, ranging from Thin to Black. Mandrel Didone also comes with a plethora of OpenType options to let you embellish your text. The family's 500 glyphs and support for more than 70 languages

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