Gentle in approach. Confident in refined appearance.

Meet Haboro Contrast, the stylish little sister of the Haboro hyperfamily. While built from the same clean, geometric shapes of Haboro Sans, this new addition has been rebalanced for elegant performance with her high-contrast sans letterforms and has been adjusted to provide the greatest impact for each weight. It's a personality all her own, gentle in approach yet refined and modern with a confident appearance.

Capitalize on Contrast's style with OpenType features, too. Packed with options like OpenType ligatures, stylistic sets, fractions, crafted small caps and old-fashioned figures, this font will keep your work fresh and attractive. If you need even more combinations for the right statement, use the entire Haboro hyperfamily and create the right balance to capture your reader's eye.

Haboro Contrast (along with the rest of the Haboro family) has been tested for the web and is ready for use in both print and digital applications. Designed to serve as a display character for such publishing projects as magazines and company brochures, Contrast gives you comfort in having a great amount of versatility in the fonts you rely on. It's a prime example where high contrast simplicity lends itself to achieve excellent design results.

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Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

DevChatt

I had the chance to talk to a group of developers at DevChatt 11. I spoke on webfonts. The talk was recorded, so hopefully I can put the audio up soon. The presentation is available here: I am very happy about my move to Chattanooga (in addition to moving here to be with my wife). There are some tremendous things happening, and a very strong entrepreneurial spirit abounds. After attending DevChatt, I was inspired to brush off a few business ideas and I hope to develop these further. One is related to my core competency, typography, while the other is in a totally different field. I was also inspired by listening to Ale Paul and Luc De Groot in New York City this past week. Here are a few links to some inspiring local organizations: DevChatt CreateHere costarters.co Chattarati colab.is

Mandrel Didone is not weak in the face of adversity.

A new family has sprung from the world of insigne. Mandrel Didone is his name. The face is well-liked by those with whom it seeks an audience because of its courtly demeanor and exquisite look. Mandrel Didone conducts itself beautifully in front of each set of eyes with a confident attitude, never wavering or tripping in its polished step. But, despite it’s gentility, this exquisite family is not weak in the face of adversity. Mandrel Didone is a powerful and conspicuous typeface that has towering x-heights, great contrast, confident bends, and sharp serifs. It is well-crafted for high-impact resistance. It uses its sharp serif ends deftly, cutting through opponents' clumsy clutter in the battle for the reader's attention. This noble family consists of nine weights and their matching italics, ranging from Thin to Black. Mandrel Didone also comes with a plethora of OpenType options to let you embellish your text. The family's 500 glyphs and support for more than 70 languages

insigne

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