Skip to main content

Gineso. Inspired by the Italian Masters of Sign Painting.







Michaelangelo. da Vinci. Bellini. Rafael. Masters of Italian art whose names have dwarfed those of many other great Italian artists. Yet relics from these other artists remain, though often unnoticed because of their practical nature. These unknowns are the Italian Masters of vernacular sign painting, and insigne now gives a nod to their work with its new sans serif, Gineso.
Based on its inspiration, Gineso was created for posters, headlines and logotypes. (It does well in apps, too, though the sign painters probably weren’t thinking about that at the time.) Aesthetically remedied, yet still with an uncut charm, Gineso’s condensed qualities make it especially nice for signs and titling where horizontal space is at a premium. The tight, narrow forms of its geometric design leave you with a robust flavor that will remind you of mamma’s spaghetti. But don’t worry; the font’s ample counters ensure your audience won’t be reading through a bowl of pasta.
These condensed forms look great on their own or when their seven different weights and matching italics are utilized together. With the included OpenType features, fractions and superior/inferior positions are also available to broaden your palette. Even more, this font is ready for complex, professional typography with OpenType features like alternate letters and a large character set including Central and Eastern European Languages.
So when you find yourself (or your project) in a tight space, stir in Gineso to get the right taste for your copy. It may just make all the difference.



Comments

Laura Bush said…
Thanks for publishing such great information. You are doing such a great job. This information is very helpful for everyone. Keep it up. Thanks for Melbourne sign printing services article.
Lamacoids Town said…
Nice work done by you. You shared very important and useful knowledge with your blog. I got the best knowledge from your blog. Well done and keep it up. Custom Door Signs for Business in London Ontario

Popular posts from this blog

Carta Marina

Carta Marina is based on the titling found on the famous map drawn by Olaus Magnus in 1539. The map of northern Europe took 12 years to complete, and the total size is a huge 1.7 meters tall by 1.25 meters wide. More information about the map, as well as the high resolution reference document used to create the typeface and illustration set can be found at the James Ford Bell Library, University of Minnesota. The titling is slightly aged, very sturdy and elegant. Carta Marina includes a full set of OpenType alternates for every character in the English alphabet, oldstyle figures, historical forms, small caps and 64 discretionary ligatures. These ligatures are used to alter the appearance of the type so that the printing appears realistic and without any duplicate letters to detract from the antique appearance. The Carta Marina family also includes some of the unique illustrations that give the map much of its character. It includes depictions of fanciful sea creatures, land animals a

Microsoft Expression

I have been trying out the Microsoft Expression web design program recently. My final verdict: I like it better than Dreamweaver. I’ve been using Dreamweaver for 5 years now, but where Expressions really shines is its handling of CSS, which is, in my mind, quite a bit better than Dreamweaver. My “problem” with CSS as opposed to tables is that with tables you can visualize what you are doing. CSS is a bit more programmatic. Expression helps a bit. If you are looking to save some money, and you use a PC, you should download Visual Web Developer. You can do some very advanced stuff with this program, and the interface is very much like Expressions. The price is right: free! However, Expression is more intuitive in how it handles CSS. It’s very interesting how Microsoft is starting to head into Adobe’s turf. Microsoft is working on equivalents to everything in Adobe’s product line. My long term bet is on Microsoft.

DevChatt

I had the chance to talk to a group of developers at DevChatt 11. I spoke on webfonts. The talk was recorded, so hopefully I can put the audio up soon. The presentation is available here: I am very happy about my move to Chattanooga (in addition to moving here to be with my wife). There are some tremendous things happening, and a very strong entrepreneurial spirit abounds. After attending DevChatt, I was inspired to brush off a few business ideas and I hope to develop these further. One is related to my core competency, typography, while the other is in a totally different field. I was also inspired by listening to Ale Paul and Luc De Groot in New York City this past week. Here are a few links to some inspiring local organizations: DevChatt CreateHere costarters.co Chattarati colab.is