Ranelte, enjoy all the new things you can do with a classic.

The beauty of a classic is that it never really goes out of style. The pure, simple elements which define its greatness only strengthen and solidify with time and exposure--elements like those that inspired Ranelte, the new sans serif from insigne design.

While it pays homage to the enduring DIN series of the early-20th century, the new Ranelte is far from outdated. The classic style happily connects with its more modern side, incorporating a more pronounced curve than many of its contemporaries do. This accentuated curve helps pad the type against being cold or overly technical, especially with its inherent semi-modular form and geographic feel. In short, you end up with a good vibe at the intersection of high-tech and friendly.

A versatile typeface, Ranelte is designed for headline use as well as print and web copy. Within this family’s three widths and eight weights (along with italics), the letter proportions remain easily readable through their tendency toward equalisation, while still avoiding strict monospacing. The typeface also features sophisticated typographical help in the form of OpenType features. Included in the set are case-sensitive types, fractions, super- and subscript characters, and stylistic alternates. It comes using a comprehensive array of old style and lining figures. All features comprehensively cover the Latin-based languages.

Thinking about it again, a classic may never go out of style, but that doesn’t mean you can’t improve on it. A little adjustment can have a beauty all its own. So discover the tuning of Ranelte, and enjoy all the new things you can do with a classic.

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Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

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