Introducing Aviano Gothic, the latest in the Aviano hyperfamily.

The Aviano collection returns, refined into a new, mid-contrast sans-serif inspired by the design and style of early 1900’s American engravers. Historically, these engravers meticulously carved lettering into copper printing plates, often using only capitals for greater impact to the reader. While taking inspiration from the past engravings, Aviano Gothic is not an attempt to revive an older design but is a distinctly one-of-a-kind form based on the structure of its Aviano predecessors for maximum interchangeability and interoperability. Aviano Gothic has been diligently honed to be sinuous and seductive, making it great for high-end work such as including jewelry, beauty, and other luxury products.

The full Aviano Gothic family presents you with six distinct weights and is full of OpenType options. Available with the face are deco alternates for replicating inscriptions and signage of the ’20s and ’30s. Style sets are offered, together with four full sets of art deco-inspired alternates, swashes, and titling, in addition to an expansive range of other alternates to help “unique-ify” your layouts. Aviano Gothic also features forty discretionary ligatures for inventive typographic compositions. Begin planning your work with Aviano Gothic by looking at these options in the instructive .pdf brochure.

OpenType-able applications, including Quark or the Adobe suite, allow for the comprehensive benefit of the ligatures and alternates. This typeface also features the glyphs to aid a broad number of languages.

Several variants have been made to extend the usefulness of the typeface, and it makes for a fine substitute for Copperplate, ITC Blair or Engravers Gothic. As referenced, too, Aviano Gothic also pairs perfectly with the other members of the Aviano collection, including the original Aviano, Aviano Serif, Aviano Sans, Aviano Didone, Aviano Flare, Aviano Future, Aviano Wedge, Aviano Contrast, and Aviano Slab.

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Comments

Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

Mandrel Didone is not weak in the face of adversity.

A new family has sprung from the world of insigne. Mandrel Didone is his name. The face is well-liked by those with whom it seeks an audience because of its courtly demeanor and exquisite look. Mandrel Didone conducts itself beautifully in front of each set of eyes with a confident attitude, never wavering or tripping in its polished step. But, despite it’s gentility, this exquisite family is not weak in the face of adversity. Mandrel Didone is a powerful and conspicuous typeface that has towering x-heights, great contrast, confident bends, and sharp serifs. It is well-crafted for high-impact resistance. It uses its sharp serif ends deftly, cutting through opponents' clumsy clutter in the battle for the reader's attention. This noble family consists of nine weights and their matching italics, ranging from Thin to Black. Mandrel Didone also comes with a plethora of OpenType options to let you embellish your text. The family's 500 glyphs and support for more than 70 languages

Balance friendliness and elegance with the look of Cabrito Contrast.

The Cabrito family is back again to make a statement. Released as a complement to the children's book, The Clothes Letters Wear , the original Cabrito is light-hearted, fun, and easy to read. Now, balancing this friendliness with a new elegance, Cabrito Contrast steps forward--a handsome typeface with an extra-sophisticated sensibility injected into the design. Still bright and playful in its Cabrito ancestry, this new Cabrito member approaches the field with a cleaner, more reductionist form, ensuring that its polished look retains the readability. Regular features and Italic forms of the 54 fonts include upright alternates, ligatures, and old figures. A range of weights include extended and condensed variants. To preview any of these interactive features, see the PDF manual. The family also includes language support for 72 Latin-based languages, and there are over 600 glyphs for further refining your work. Cabrito Contrast is best

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