New from insigne: Quarca

Quarca’s masculine power runs strong across the page with bold self-assurance and a raw energy that courses through its thick veins.

Don’t think the continuous, smooth geometry of this semi-modular face is captively chained to the grid, though. Quarca has been cautiously optimized to engage the reader’s eye. Achieving an attractive balance to its sturdy design, the open forms of this “rounded square” geometric sans--together with a tall x-height--make the font legible even when using the compact widths. This high-impact typeface definitely doesn't sacrifice versatility for style.

These compact widths, with their raw heart and strength, are perfect for callouts, while the extended widths provide you with the platform for a punchy and extremely efficient headline. The font has a thinner weight and transcends to an intense bold. The face’s geometric or technological construction also tends to make it right at home on the web.

The family consists of 36 fonts--six weights plus italics. Where Quarca truly stands out, though, is its wide number of OpenType typographic choices and optional glyphs, allowing you to design your piece with a personal, one-of-a-kind variant touch. These variations consist of Experimental Capitals, Angled Capital Terminals, and “Future Stencil.” In all, you can find more than one hundred of these alternate glyphs.

80% off for a limited time.

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Carta Marina

Carta Marina is based on the titling found on the famous map drawn by Olaus Magnus in 1539. The map of northern Europe took 12 years to complete, and the total size is a huge 1.7 meters tall by 1.25 meters wide. More information about the map, as well as the high resolution reference document used to create the typeface and illustration set can be found at the James Ford Bell Library, University of Minnesota. The titling is slightly aged, very sturdy and elegant. Carta Marina includes a full set of OpenType alternates for every character in the English alphabet, oldstyle figures, historical forms, small caps and 64 discretionary ligatures. These ligatures are used to alter the appearance of the type so that the printing appears realistic and without any duplicate letters to detract from the antique appearance. The Carta Marina family also includes some of the unique illustrations that give the map much of its character. It includes depictions of fanciful sea creatures, land animals a

Microsoft Expression

I have been trying out the Microsoft Expression web design program recently. My final verdict: I like it better than Dreamweaver. I’ve been using Dreamweaver for 5 years now, but where Expressions really shines is its handling of CSS, which is, in my mind, quite a bit better than Dreamweaver. My “problem” with CSS as opposed to tables is that with tables you can visualize what you are doing. CSS is a bit more programmatic. Expression helps a bit. If you are looking to save some money, and you use a PC, you should download Visual Web Developer. You can do some very advanced stuff with this program, and the interface is very much like Expressions. The price is right: free! However, Expression is more intuitive in how it handles CSS. It’s very interesting how Microsoft is starting to head into Adobe’s turf. Microsoft is working on equivalents to everything in Adobe’s product line. My long term bet is on Microsoft.

Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

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