New from insigne: Sancoale Narrow

Sancoale Narrow is a carefully honed and meticulously crafted new family member for the Sancoale series. Sancoale Narrow has been specially designed to allow for even more versatility for the Sancoale Family. Sancoale Narrow continues with Sancoale’s successful simple, geometric and legible structure. It is a contemporary design that is distinctive and unique. This new narrow addition can be used in conjunction with the original Sancoale, but it can also stand on its own.

Narrow type comes in a handy in a myriad of situations, from poster design, book covers, web pages to editorial layout. Sancoale Narrow’s six weights make for a typeface family that is very useful for many applications, and also includes a set of true italics. The design is simplified without stems or spurs in the default character set. OpenType alternates do include alternates with stems, Small Caps, Fractions, Tabular Figures, and plenty of alts, including “normal” capitals and lowercase letters. Please see the informative .pdf brochure to see these features in action. Sancoale Narrow also includes a full array of Latin diacritics for multilingual support.

OpenType capable applications such as Quark or the Adobe suite can take full advantage of the automatically replacing ligatures and alternates. This family also includes the glyphs to support a wide range of languages.

The Sancoale superfamily is suitable for a wide range of uses and is a very economical and versatile addition to any designer’s font collection. Sancoale Narrow is 20% off for a limited time.

Comments

Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

DevChatt

I had the chance to talk to a group of developers at DevChatt 11. I spoke on webfonts. The talk was recorded, so hopefully I can put the audio up soon. The presentation is available here: I am very happy about my move to Chattanooga (in addition to moving here to be with my wife). There are some tremendous things happening, and a very strong entrepreneurial spirit abounds. After attending DevChatt, I was inspired to brush off a few business ideas and I hope to develop these further. One is related to my core competency, typography, while the other is in a totally different field. I was also inspired by listening to Ale Paul and Luc De Groot in New York City this past week. Here are a few links to some inspiring local organizations: DevChatt CreateHere costarters.co Chattarati colab.is

Mandrel Didone is not weak in the face of adversity.

A new family has sprung from the world of insigne. Mandrel Didone is his name. The face is well-liked by those with whom it seeks an audience because of its courtly demeanor and exquisite look. Mandrel Didone conducts itself beautifully in front of each set of eyes with a confident attitude, never wavering or tripping in its polished step. But, despite it’s gentility, this exquisite family is not weak in the face of adversity. Mandrel Didone is a powerful and conspicuous typeface that has towering x-heights, great contrast, confident bends, and sharp serifs. It is well-crafted for high-impact resistance. It uses its sharp serif ends deftly, cutting through opponents' clumsy clutter in the battle for the reader's attention. This noble family consists of nine weights and their matching italics, ranging from Thin to Black. Mandrel Didone also comes with a plethora of OpenType options to let you embellish your text. The family's 500 glyphs and support for more than 70 languages

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