New from insigne: Aviano Future

The Aviano series returns with a vigorous and futuristic sans serif. Aviano Future’s powerful squared forms lend intensity and authority to your designs. Aviano Future’s extended forms give the face strength and muscle. Aviano Future is a versatile new addition to the Aviano titling series.

Aviano Future comes in six different weights with “fast” Fasts and is packed with OpenType features. Want to use more traditional rounded forms? Need swash forms? Art Deco alternates? Aviano Future includes 390 alternate characters. Eleven style sets are available, two sets of art deco inspired alternates, small forms, tough swash, constructivist titling and traditional stylistic alternates. Aviano Future also includes 40 discretionary ligatures for artistic typographic compositions. Please see the informative .pdf brochure to see these features in action.

OpenType capable applications such as Quark or the Adobe suite can take full advantage of the automatically replacing ligatures and alternates. This family also includes the glyphs to support a wide range of languages. Aviano Future is a great choice for a professional designer that wants to achieve a technological, futuristic or epic look.

Be sure to check out the rest of the Aviano series which can be used as complementary faces, including Aviano, Aviano Serif, Aviano Sans, Aviano Didone, Aviano Flare and Aviano Slab.

1/3rd off for a limited time!

Comments

Guerilla Marketing

Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

DevChatt

I had the chance to talk to a group of developers at DevChatt 11. I spoke on webfonts. The talk was recorded, so hopefully I can put the audio up soon. The presentation is available here: I am very happy about my move to Chattanooga (in addition to moving here to be with my wife). There are some tremendous things happening, and a very strong entrepreneurial spirit abounds. After attending DevChatt, I was inspired to brush off a few business ideas and I hope to develop these further. One is related to my core competency, typography, while the other is in a totally different field. I was also inspired by listening to Ale Paul and Luc De Groot in New York City this past week. Here are a few links to some inspiring local organizations: DevChatt CreateHere costarters.co Chattarati colab.is

Mandrel Didone is not weak in the face of adversity.

A new family has sprung from the world of insigne. Mandrel Didone is his name. The face is well-liked by those with whom it seeks an audience because of its courtly demeanor and exquisite look. Mandrel Didone conducts itself beautifully in front of each set of eyes with a confident attitude, never wavering or tripping in its polished step. But, despite it’s gentility, this exquisite family is not weak in the face of adversity. Mandrel Didone is a powerful and conspicuous typeface that has towering x-heights, great contrast, confident bends, and sharp serifs. It is well-crafted for high-impact resistance. It uses its sharp serif ends deftly, cutting through opponents' clumsy clutter in the battle for the reader's attention. This noble family consists of nine weights and their matching italics, ranging from Thin to Black. Mandrel Didone also comes with a plethora of OpenType options to let you embellish your text. The family's 500 glyphs and support for more than 70 languages

insigne

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