New from insigne: Aviano Future

The Aviano series returns with a vigorous and futuristic sans serif. Aviano Future’s powerful squared forms lend intensity and authority to your designs. Aviano Future’s extended forms give the face strength and muscle. Aviano Future is a versatile new addition to the Aviano titling series.

Aviano Future comes in six different weights with “fast” Fasts and is packed with OpenType features. Want to use more traditional rounded forms? Need swash forms? Art Deco alternates? Aviano Future includes 390 alternate characters. Eleven style sets are available, two sets of art deco inspired alternates, small forms, tough swash, constructivist titling and traditional stylistic alternates. Aviano Future also includes 40 discretionary ligatures for artistic typographic compositions. Please see the informative .pdf brochure to see these features in action.

OpenType capable applications such as Quark or the Adobe suite can take full advantage of the automatically replacing ligatures and alternates. This family also includes the glyphs to support a wide range of languages. Aviano Future is a great choice for a professional designer that wants to achieve a technological, futuristic or epic look.

Be sure to check out the rest of the Aviano series which can be used as complementary faces, including Aviano, Aviano Serif, Aviano Sans, Aviano Didone, Aviano Flare and Aviano Slab.

1/3rd off for a limited time!

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Carta Marina

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Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .

DevChatt

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