The Sommet family of typefaces has been updated with a new slab serif variant. Expanding on Sommet’s successful design principals, Sommet Slab is there when you need more impact and power. Sommet Slab is available with six weights and complementary italics and plenty of OpenType features. Sommet Slab features a tall x-height, and its letterforms are compact, perfect for when layout space is at a premium. Over twenty OpenType alternate characters are available, including friendlier upright italic forms, and a unique simplified lowercase. Sommet Slab also includes oldstyle figures and small caps. Use Sommet Slab whenever you need a powerful and contemporary slab-serif.
Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .