The Sommet series has been updated with a rounded variant. Sommet Rounded retains its predecessor's high-tech web 2.0 character but features blunted terminators, making for a much warmer and friendlier impression. Sommet Rounded features a tall x-height, and its letterforms are compressed, perfect for when layout space is at a premium. Sommet Rounded can be easily mixed and matched with its non-rounded relative. Sommet Rounded includes four weights and italics for plenty of design options and is suitable for body copy and display text.
Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .