I saw over on Type For You that Linotype is releasing Frutiger Serif, a update of Meridien. I've always been a fan of Frutiger's work, and considered Meridien one of my favorites, if not my absolute favorite, serif typeface. It seems to be rarely used here in the states, which makes it somewhat exotic. It's a underused jewel. Check it out. The page includes some interesting background information.
Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .