Kidela is an exuberant and eccentric serif typeface reminiscent of hand painted signage. Kidela features tight kerning and spacing, and some interesting effects can be achieved by adjusting the tracking. The typeface includes 64 discretionary ligatures to extend the natural hand painted look, alternates, oldstyle figures and small caps. Please see the sample brochure to see these ligatures in action. Kidela is an excellent choice when you need a fun and interesting serif.
Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .