Antigen is a forceful and fresh typeface with a strong futuristic feel. Its characters have a wide stance, and the lettering is subtly rounded. Antigen includes a set of OpenType alternates that remove the spike crossbars for a less aggressive appearance. Antigen is great for titling that needs an edgy, assertive and ultramodern look.
Just recently, I was wondering why we don’t see more of... ...this... ...this... ...this... ...this... and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer . Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts? Everything with the exception of AXE via adgoodness . AXE via ibeliveinadv .