Friday, December 20, 2013

Introducing Cabrito, incorporating the latest research on typographic legibility for children.




After my son was born, I found myself reading him a lot of books. A LOT of books.

Some were good, some were great, but I found myself wanting to develop something using my skills and interests to make something that only I could make. In short, I realized my son needed to be indoctrinated--I mean, introduced into the wonderfully wild world of fonts.




So, I set about to make a board book to teach about typography, called “The Clothes Letters Wear.” You can learn more about the book here, and pledge to receive a copy on Kickstarter. I’ve made the captivating illustrations bright and colorful, and the use of different letter forms makes for a fascinating read to delight ages young and young at heart.

And, as an added bonus, this children’s book has a custom designed font. I’m always looking for an excuse to design a new font, and this book created the perfect alibi.

Drum roll, please.

I now give you . . . Cabrito (“little goat” en Espanol). This new serif typeface incorporates the latest research on typographic legibility for children, features to make it--well, extra legible. A little background: studies show that Bookman Old Style is one of the most readable typefaces, and as a consequence or perhaps the reason why, it is used thoroughly for children’s books. This font became my initial inspiration for the typeface. Then, I found more legibility research saying that (brace yourselves) Comic Sans is also very legible for beginning readers, much due to the large x-height and softer, easily recognizable forms. In addition, forms that are closer to handwriting also seem to be more legible. Once I threw all that into my cauldron and stewed it a bit, the result was a pleasantly rounded typeface that includes not-so-strictly geometric, handwriting-inspired forms for the b, d, p, and q. Es guapo!





Cabrito's slender weights are simple and fun, with extras that turn any “bah humbug” into a smile. Add lighter touches to your project with the typeface’s included sparkles or rainbows (not included). Splash a little more color on the page with the firmer look of the thicker weights. Cabrito's upright variations across all weights are matched by optically altered italics, too, giving you even more variety with the font family.


This modern typeface’s bundle of alternates can be accessed in any OpenType-enabled software. The fashionable options involve a significant team of alternates, swashes, and meticulously refined aspects with ball terminals and alternate titling caps to decorate the font. Also bundled are swash alternates, old style figures, and small caps. Peruse the PDF brochure to check out these options in motion. OpenType-enabled applications like the Adobe suite or Quark allows comprehensive control of ligatures and alternates. This font family also provides the glyphs to aid a variety of languages.


Cabrito is a welcoming, everyday font family by Jeremy Dooley. Use it to convey warmth and friendliness on anything from candy and food packages to children’s toys, company IDs or run-of-the-mill promotional material. Cabrito's unique appearance and high legibility make it equally at home in print as it is on a screen.

Thursday, December 19, 2013

A Dad's Labor of Love



Hello Friends,

I hope you're having an awesome day. Thanks again for your loyalty to insigne fonts. I truly could not do it without you.

As a typeface designer, I occasionally get the itch to do something different. So here it is. I thought you might find it interesting.


It’s a board book for young children, designed to teach the little ones all about the fonts that surround them. This book is designed to be something you and your child will treasure for many years and bring the alphabet to life for your little one.





It's a kickstarter, so I can’t do this without you. The design’s ready to go, and we’re just about to start production. I now need your help to get The Clothes Letters Wear produced and into your child’s hands (and like my son Will, in your child’s mouth, too). This book is designed for you and your child to treasure for many years. We’d like you to join us in making all this possible.

Pledge to produce The Clothes Letters Wear