Tuesday, February 27, 2007
Monday, February 26, 2007
Not to pick on these guys; they do some super nice work, (see their fish packaging) but here is an illustration of what I mean: FSDesign.
Strangely enough, there has been no massive blogger backlash regarding this issue. Allow me to be the first.
So what’s the point, you say. How does this rant help me? Well, hovering disease afflicts designers primarily. I own a book named Don’t Make me Think! Honestly, I can’t remember a single thing from it, so this is not a ringing endorsement. I was looking through my bookshelf for items to eBay, when I ran across this book again. I considered tossing it but the title alone says it all; Don’t make me think. I kept the book for the reminder. Websites should be as obvious and simple to navigate as possible 99% of the time. Just something to consider next time you are tempted to do some sort of hover effect.
Friday, February 23, 2007
Thursday, February 22, 2007
Monday, February 19, 2007
Speaking of which, we will return to our normally schedule programming on Tuesday. I took a week off to take care of some administrative and tax stuff.
Sunday, February 18, 2007
An interesting article on designers favorite cars. I think the BMW 6 series should be ranked higher. At first I thought there surely had to be a mistake about the Audi TT, or "stretch bug" as I like to think of it as, but I looked up the latest styling and was impressed.
Saturday, February 17, 2007
Anyway, the tune is catchy, the visual style is interesting, the color scheme is cool, the message is entirely counterproductive, but here it is.
Thursday, February 15, 2007
Wednesday, February 14, 2007
More information here.
Friday, February 9, 2007
Wednesday, February 7, 2007
Tuesday, February 6, 2007
Monday, February 5, 2007
Live the Flavor. Great concept and execution. Kudos to 5 Point Productions, a small video editing company that competed for and won the right to have their commercial air.
Fedex Moon Office
Sierra Mist Beard Comb-over
Chevy HHR. Choose this one without knowing its history, and no alma mater bias, seriously. This was the "college ad." Some SCAD students were in the running, but they lost. I'm sure theirs was better.
Sunday, February 4, 2007
and this here in the states. Yes, guerilla marketing. As you can see, all of these images don’t have their point of origin here in the USA. Then, I got my answer.
Seriously, when looking at few of these campaigns, although they are clever and probably very effective, some of them seem destructive and disruptive. I think that American advertisers recognize this, and understood that American culture doesn’t have time or allow disruptions or annoyances, making it a tactic that is rarely used stateside. There are also probably some legal, or rather enforcement reasons that make it more common overseas. Any other thoughts?
Saturday, February 3, 2007
Still, I am pretty happy with this project so far. I greatly appreciate the help of a few extra eyes as well.